In today’s jet set world when life is moving in the fast lane for everyone, people want to spend less and less time in the kitchen. With more women opting for a career, they have less time for dishing out complicated recipes for their family. And eating out daily is not an option they want for their children. The best option available is instant food, where they can open a packet or a tin and create a dish in a jiffy. This has resulted in the popularity of instant mixes in quick food preparations.
Indian Food industry, like any other industry is always changing as it has to keep up with the changing demands of the customers. The consumer today wants quick fix food. So, instant mixes are available for various kinds of food preparations like snacks, lunches and dinners, sauces, gravies, desserts etc.
There are many traditional dishes that Indians have grown up on and there is constant demand for them. The preparation of such dishes consumes a lot of time. Also one has to arrange for an array of ingredients to prepare these dishes. Fortunately, many such dishes are available in the market in ‘ready to eat’ forms. These convenient foods offer authentic taste in a package that can be opened and consumed whenever the need be.
One major change that has taken place in the eating habits of the consumers is the fact that people have become very conscious of the healthy eating habits. In order to prepare well balanced nutritious meals, one must have compete knowledge of the nutrients. Also it requires lot of effort and time to assemble all the required ingredients. It is easier to just go and buy a food item that is healthy with proper nutritive value and easy to use.
Another important influence is from our young ones. Today the purchases made by the parents are greatly influenced by the likes and dislikes of the children who are in turn influenced by the media, advertisements and peers. Their demands have changed due to their exposure to multi cuisines of the world. To meet their needs food industry has revamped its products.
Instant food offers a lot of independence to latchkey children who don’t have to depend on maids and servants anymore for their meals. It is also a boon for students studying away from home and working girls and boys. For them food is available instantly, any time of the day or night.
Indian packaging Industry has become highly efficient and hi-tech which has helped in the fast growth of these changes in food industry.
Even though instant food mixtures are becoming very popular, one should be careful as many unscrupulous people are selling low grade food prepared in improper unhygienic conditions. There is lack of transparency as not enough information is supplied by the manufacturers. So it is very important to buy from strongly trusted brands.